Advanced Facebook Ads Workshop
You have been running your Facebook ads for a while but your Cost per Result (CPR) is stagnant?
Do you want to cut down your CPR while expanding to the right audience by cloning the existing one?
Say no to expensive ads, #nomore!
You might have not utilized the full potential of Facebook ads to gain the cheapest conversion. Dive into the 4 hours workshop that will elevate your Facebook game like the digital marketing agency level!
In this workshop, you will develop the strategy from the unknown by mixing the branding and conversion campaigns. Expand your audience by retargeting and look alike audiences that will serve your ROI right. We will be having the first half of each session on the conceptualization and practicing it right away on the second half.
What will you learn in this workshop?
Opening: The basic of facebook auction and bidding algorithm
Session 1: Capture your audiences/customers through Facebook pixel retargeting
- Create your own custom and look-alike audience
Session 2: Optimizing the bidding by avoiding overlapping audience
- Identify your current overlap and remove it to reduce bidding cost
Session 3: Strategy to run the ads as a new startup or facebook business player
- Create your own branding and acquisition/conversion mix campaigns that convert
Who should attend this workshop?
- Busy entrepreneurs who have just started facebook advertising
- SME business owners who have just started facebook advertising
- Digital marketers
- Coaches & consultants
- Social media enthusiasts
- Anyone who wants to explore the most powerful and cost-efficient social media platform
What to prepare?
- Your curiosity about facebook marketing
- Your laptop, notes, pen, and of course your phone
- Think about your current campaign that you want to minimize the costs
About the Instructor
Hi, friend! Call me Chris :)
I am an International Digital Marketer/Designer. I have experienced the beauty of sales and digital marketing in one of the premium retailer (Brand Collective, Australia), digital marketing agency (LYO Media, Gushcloud) and e-commerce (iPrice) to drive the customer experience, traffic and content creations throughout South East Asia, Hong Kong and Australia.
While holding the alma mater from Swinburne University of Technology (Melbourne, Australia) as a Bachelor of International Business, I am currently working as a Senior Digital Marketing (Campaign) executive handling South East Asia and Hong Kong markets in iPrice, the leading SEO-driven online shopping aggregator in Southeast Asia.
Taking over iPrice’s online presence in Facebook and email marketing since January 2018, I have grown more than 1 million traffic and engaged more than 7 million users through these channels. Along the way, I also built the campaigns worth 800,000 MYR by creating accurate, fresh, and targeted contents for the region’s biggest e-commerce players and brands such as LAZADA, ZALORA, Bukalapak, Tokopedia, Blibli, YOOX, FARFETCH, SEPHORA, LENOVO and Apple to name. The achievements were highly recognized by the company by being awarded as the “ROLE MODEL of 2018” by embracing the playful attitude while driving performances.
I can’t wait to share you the secret recipes on how to drive your own digital channels!
- The event description was updated. Diff#408069 2019-02-08 07:42:32